Showing posts with label Coca-Cola Amatil. Show all posts
Showing posts with label Coca-Cola Amatil. Show all posts

Monday, June 22, 2009

From apocalypse to permapoesis

Our culture, in its dominant form, has an unstoppable death urge. Nice thought. Great way to start the week. Yum. Mass death. 

In a relatively straight line over six thousand years our efforts to wipe out every living thing including ourselves only intensify. Six thousand years of canonical philosophy has brought us merely doctrines for superior ecological disembodiment. Here, now, nearby, indigenous grasslands around outer Melbourne are next in line for the chop, to be replaced by a toxic sprawling development the size of Canberra. When it comes to the destruction of natural ecologies, Monsanto fan and state premier John Brumby would have to be the most extreme government we've seen in Victoria to date. As I said the death urge only intensifies, Brumby merely a wealthy (in relative terms) benefactor of its momentum. Be it grasslands, water systems, agriculture or energy consumption he is a major mass murderer of non-human life – life most of us don't even know exists.
Stasis. Death. The end of all life, if the dominant culture has its way. It's where we've been headed from the beginning of this several-thousand year journey. It is the only possible end for a culture of linear – as opposed to cyclical – progress. Beginning, middle, end. Self-extinguishment. The only solace and escape from separation: from ourselves, from each other, from the rest of the planet. Plutonium. DDT. Dioxin. Why else would we poison ourselves? No other explanation makes comprehensive sense. Apocalypse. Derrick Jensen p 227.
Put aside climate change and peak oil for a moment and think about how many other ways we can bring about mass destruction. The elimination of biodiverse systems; the collapse of insect populations causing widespread disease and pestilence to proliferate, in turn triggering a global chemical revolution that our governments will of course endorse. This will hand companies like Monsanto and Dow a license to stage more chemical warfare, causing further mass outbreaks of cancer, respiratory diseases and death to rich microbial life that does so much to keep us and our fellow organisms healthy. Apocalypse. The proliferation of factory farms; the growth of super viruses from live-stock antibiotic mutations and genetically modified grains; GM grains contaminating heirloom seeds that are generally hardier, more robust and more nutritious; dioxins and antibiotic pollutants (from paper mills and industrial farming) in our rivers and oceans killing biodiversity in our waters, triggering mass death of important ecologies which provide us and others health. More and more children raised in disembedded suburbs, completely unaware that their wage-slave parents, their toxic food, their creativity-destroying schooling – all constitute a dominant culture that is an unstoppable monster. Increases in self-harm, violence, anorexia, cancer, obesity, ADHD, mental illness, hatred, ecological ignorance, deafness to indigenous suffering, rape, warhead manufacturing, plutonium production, plastic waste dumping, and on and on it goes, an ever-expanding one-way road to annihilation. Why? Why do we agree to participate in a system so suicidal, so abusive, so destructive?

When you next read about a state or federal government making plans to wipe-out native grasslands, build new coal stations, mine wild mountains, ship soldiers, green-light GM crop trials, green-light businesses contributing to factory slave culture in poorer countries, throw millions at a Grand Prix, build new pulp mills, new airports, super farms, live-exporting, harvest old growth forests, dump toxic waste at sea, ask yourself what whole picture does this make. Is there anything sane about our culture? Do I have to participate? 

Imagine if there were no industrialised agricultures. No ADHD, obesity, cancer, tooth decay, violent mood disorders. Imagine most of us contributed a few days a week, from an early age, to localised food production. We only ate our own community's organic food in season. Children were given age-specific responsibilities within community food production that, in turn, gave them skills, bodily strength and healthy self-esteem. There was little mental illness as everyone had a place, a role. Our schooling was specific to our community's ecology and social wellness, and to online communities we developed as we got older. We rarely travel, import or export because we know that a system based upon transporting resources and human resources is suicidal to our species and to much of non-human life. Because we all share in food production there is much time to pursue creative interests. We have much free-time, and we have little money. We participate in a "free-poor" society where free time is valued as the greatest wealth. The cults of celebrity, anxiety and wishfulness have all died in the arse and are no longer valued because we once again like who we are. Dags are sexy and cool, we're all big cool dags now. There is no obesity nor anorexia but a great diversity of body shapes inbetween. The only mining that takes place is for the production of renewable energy technology. Technologies that fuel our low-energy houses and a few other essentials such as digital networking devices for global connectedness and creative purposes. This technology is given out in greater quantity to communities who actively show they are repairing their local wild ecologies. A federal government merely provides security from global corporate terrorism and oversees mediation for neighbouring communities who are in dispute. They do not interfere with or attempt to trade resources belonging to small local communities, or rather that small local communities belong to. People are encouraged to only breed to the capacity of their local landbase; to their local food and water bowls. All Monsanto, Coke, Halliburton, Walmart and Mcdonalds (a more extensive list will be drawn up in due course) chief executives and board directors will serve a minimum of 10 years in community compost fields, and be taught the proper treatment of humans and non-humans through social-ecology classes. On release they will be monitored and if they abuse again, they will be humanely destroyed and composted. Politicians known to have actively contributed to and were therefore abusers in the old system of pop-fascism, will be also encouraged to work in the compost fields and be monitored by the community in case they attempt to abuse again.

All this is highly possible. It is highly possible to participate in our culture while exorcising the dominant abusive traits – supermarket food, celebrity culture, two-party fraudulence, male-aggression, warring religions (monotheism), aggregate-growth economics. We can start now as individual households and build relations with others who share values based on permapoesis – permanent, cyclical meaning-making – not suicidal, linear apocalypse. It's time to ditch the old school.

Thursday, June 18, 2009

Suck and truck


"It’s a gift under our land,” says Michael Opie, the managing director of Big Wet Natural Spring Water, in relation to his proposed second commercial bore licence at Musk, near Daylesford. I rang Opie a few weeks ago to ask him some questions about it. Whereas I can understand his desire to tap into the groundwater resource beneath his home for his family's use, I cannot understand why he is permitted to make commercial this public resource, transport it with dwindling and polluting fossil fuels to Melbourne, and sell it on to fill private swimming pools and to other bottled water companies such as Coca-Cola Amatil and Cadbury Schweppes.

Opie has spent considerable money setting up his first bore a year ago. The two hydrological studies required to obtain his first licence alone totalled more than $20,000. On top of this cost permit fees range between $1200-$1500, and the construction costs between $20,000-$50,000 for a bore of this size. Goulburn-Murray Water is the private company that oversees the licencing of bores in the region, and G-M W are ultimately answerable to the Minister for Water, Tim Holding. I spoke to Randal Nott, a hydrologist at the Department of Sustainability and Environment, and he said that onsite and immediate area ecological testing is quite extensive for a commercial bore, however nobody, to his knowledge, is assessing the ecological effects of pollution caused by the transportation and bottling of groundwater. Contrary to Nott's "extensive testing" a number of locals, immediate to the Musk bore, complained about their groundwater stores drying up last Summer. 

After Michael Opie's initial costs and after obtaining his permit he can start pumping water, buying the precious resource for a mere $2.30 per megalitre, or in real terms, about 6 cents a water tanker load. Considering the cost of a 600ml bottle of water, there's some pretty big margin there.

While it is encouraging that Goulburn-Murray Water has indicated an interest in making the area of Wombat, which includes Musk, a water management overlay, it can be argued that this only sends these types of commercial licences elsewhere. The problem of harvesting finite natural resources aggregately is culturally systemic; the abstraction of accumulating figures that doesn't stack up to the reality of what the land can physically support. As Michael Opie pointed out to me, if he wasn't doing it someone else would be. Opie believes his business is conducted sustainably despite the steady stream of 28,000 litre water tankers he employs for cartage between Musk and Melbourne. And he maintains that he is not growing his business, however later in our conversation he mentioned the possibility of purchasing new bores at other properties, down the track. Like with all modern-capitalist enterprises, growth is God.

For Australians to drink water bottled in plastic we now burn over 500,000 barrels of oil every year. In 2006, figures from the Australasian Bottled Water Institute Inc. show the amount was a mere 315,000 barrels. That's about 35% growth in three years. Imagine the waste products – plastics and emissions. It is not surprising therefore that one of the directors of Coca-Cola Amatil (a company who has 70% of the bottled water market), was until recently a 10-year director of Woodside Petroleum. Jillian Broadbent is also a Reserve Bank director. Mount Franklin and Pump bottled water brands are, of course, Coca-Cola's healthiest products in relative terms. Their other products actively contribute to the obesity epidemic and related health disorders associated with high-sugar and high-preservative based foods and drinks – tooth decay, mood swings, self-harm, aggressive behaviour and ADHD, each especially prevalent in young people. But with all their products industrial-scale polluting is unavoidable and no amount of greenwashing or positive PR can remedy the fact that bottled water is a brown industry dressed up to look green. Opie told me that Coca-Cola Amatil is a model corporation with whom he's proud to do business.

The water Michael Opie is privileged to use and sell for profit in real terms still belongs to the Dja Dja Wurrung people. Several years ago Dja Dja Wurrung elder Aunty Sue Rankin 
asked the Victorian Department of Sustainability and Environment to produce documents proving that the Crown has the right to occupy these lands. According to the Daylesford Advocate newspaper on June 2, 2004, local DSE officers acknowledged that they "cannot produce these documents and doubt that such documents exist". Since the Dja Dja Wurrung's almost total genocide (through cultural coercion, European diseases and mass killings) in the mid-nineteenth century, the Monarch of England has "owned" this precious resource, although it is also argued it now belongs to the people of the Hepburn shire by proxy. In all this we can see that the ownership of groundwater, like all other natural resources in Australia, is at first sight ambiguous. But the ambiguity only comes from the fact that many of us do not actively acknowledge the chequered, abusive, colonising past on which most of our industries are enculturated; a past, on the back of which, Michael Opie has secured 'his gift'.

Click for bigger.

Since June 12, 6 days ago, we can see above that 336,000 litres (12 tankers) of groundwater have been transported to Cadburys in Melbourne. This is just one commercial bore of many in this area. Official charts and figures, such as these, are designed to mask the violence of environmental abuse by making this activity look rational and sane. To be fooled by this is to fool ourselves that our culture, based on aggregate-growth economics and the transportation of resources, can ever be sustainable and at peace with the world. 

Future models are already among us, be they ancient or modern permacultures, and it is very evident that corporate capitalism – millions of people all acting selfishly at the expense of others and the environment – is not one of them.

Saturday, May 16, 2009

If it's advertised it's probably toxic

A follow on from Pollan's thoughts...

If you join the dots between a thing advertised and the materials, environments, humans and non-humans used in the process of making that thing, you'll see what I mean.

Take this example:

I walk up to the shops in my town... a massive water tanker passes me by... they advertise their phone number on the side of the truck... I call them up... I'm told they cart bore water for bottled water companies such as Big Wet and Coca-Cola... I then call those companies... they confirm that they exploit this public resource... once public to the Djadjawurrung before their genocide... I start to think about the water being taken from an ecosystem and wonder what large scale, long term water mining will do to it... I start to think about how much carbon pollution the bottled water industry generates by trucking its product around the country... and about the amount of oil required to make the plastic and therefore the landfill of toxic waste...I find out, in Australia alone, nearly 500,000 barrels per year, and for what? Because everyday people like us, just trying to earn a living, conned us into believing that bottled water is cleaner and healthier? My body, my temple – fuck the rest of everything else. 

Conned by religious nuts, conned by business creeps, conned by dodgy politicians? Or do we just con ourselves by falling for the comforting lies of madmen? Why do we pay them attention, why do we pay them our wages?

Here, in my hand is one dot (a discarded water bottle thrown from a car window), and over there is another dot (the ecological sources of that waste). It's up to us to join the dots, for they represent industrial civilisation; they represent our modes of production; they represent us – ecophobic, disembodied and ignorantly abusive.

Take any advertised product, spend a day online researching who's behind that product and where the materials used for it come from, make numerous calls, join the dots, factor in the transportation costs to the environment, and I guarantee you'll find what I have found. Welcome to capitalism! 

It's now time to "grow your own food, catch your own water [and energy], and say hello to your neighbour" – Roberto Perez, Cuban permaculturalist, Daylesford Town Hall, 2008.

Thursday, January 29, 2009

Old theories of love, today


Some Medieval and Renaissance thought pertaining to love, according to David Graeber, went like this:
...when a man fell in love with a woman, he was really in love not with the woman herself but with her image; one that once lodged in his pneumatic system, gradually came to hijack it, vampirizing his imagination...Medical writers tended to represent this as a disease that needed to be cured; poets and lovers, a heroic state that combined pleasures (in fantasy, but also, somewhat perversely in the very experience of frustration and denial) with an intrinsic spiritual or mystical value in itself.
And the interrelations, between the Medieval medic and the spin-doctors of capitalism, continue in terms of how capitalism strives for the clean and the sanitised while beneath its images of wholesomeness and plastic patinas, ecologies are devastated and wasted. Language, it has been said by many, does play a big part in capitalism's veiling and mediation, it paves a civil way clear for the savagery. Think "clean coal" for example, or Coca-Cola's greenwashing in light of its production of bottled water and highly sugared, early-onset-diabetes-drinks for young people. Get 'em early says the church. Get 'em early says the corporation. Anyway, back to Graeber's Possibilities.
...lonely brooding is punctuated by frustrated urges to seize what cannot really be seized... A fair amount of "embracing" certainly did go on in Medieval Europe, as elsewhere. Still, this [lonely brooding] was the ideal, and critically, it became the model not just for sexual desire, but for desire in general.
In my early twenties, a country boy living in the city, I became obsessed with soft-porn advertising billboards, how corporate images promoting desire sanatised sex, and how graf artists played with or attacked these images. "Through her legs the tollways", was a line from a poem I later wrote called Billbored Sex when Australia's roads were beginning to be privatised and mega-billboards were popping up everywhere. Bugger-Up campaigners and graffitists were the local Oz wing of the global ad-busting movement. I was studying feminist art practices at the time and looking critically at gender representation in art and the media. And at the same time I was slavering over these images; broodingly, longingly.

Monday, January 5, 2009

We breed the pathologies

Today I stumbled across a small booklet published in 1945 called We breed the Platypus written by local naturalist David Fleay. The introduction was written by Alec H Chisholm, F.R.Z.S., who refers to Fleay as the 'god-father' to the first platypus born in captivity.

The language of Chisholm is what is most interesting about this introduction. Chisholm obsesses with Fleay's noteriety as he does with a shy Australian mammal's global image.
Fame, of course, usually selects her subjects in more or less orthodox fashion, but occassionally she indulges a whimsy and makes her choice on novel lines.
Chisholm introduces to us the platypus in terms of her gradual shift from monist indigenous being, to invader's hoax, to spectacular zoological curiosity and worthy of civilised scholary investigation. 
Aborigines had stated that the animal actually burrowed into the ground for breeding purposes and laid soft-shelled eggs, and a number of white men had made the same claim. But no definitive evidence on the point was forth-coming until as late as 1884.
Chisholm notes that English zoologist, W H Caldwell's "...hard work in the bush" to make the discovery that the platypus actually lays eggs "...caused a major scientific sensation". Then he gets to the crux of what this post is about:
As the years rolled on the platypus continued with persistence worthy of a film star, to keep itself in the news.
In 1927 the first book about the platypus was written by actor turned naturalist Harry Burrell. Earlier Burrell took five 'water-moles' to America, and for the one that survived the voyage, for a mere forty-nine days in the New York Zoo, the authorities declared that the $1400 it cost and the interest it aroused was "fully justified".

Chisholm's invader's voice speaks for itself. A voice we have inherited without acknowledging the subtext. Today academics speak of post-industrialism and post-colonialism but the attitudes that exploit and colonise go on unchecked, as if celebrity culture has delivered us from the cult of the aristocrat.

I can't get out of my mind the poet's words: "Our elders are sick". It seems to say everything about how white Australia has, for the most part, ignored Aboriginal eldership and replaced it with abstraction and mediation.

Sunday, December 21, 2008

A de-civilising process

At this point, I can turn to Norbert Elias' argument about the civilizing process in Europe...essentially it came down to the attempt, largely on the part of middle class religious authorities, to improve the manners of those below: most of all by eliminating all traces of the carnivalesque from popular life. David Graeber, Possibilities, p31-32.
Earlier in his book David Graeber writes how gradually, from the twelfth century onwards, the social authorities imbibed a culture of shame and embarrassment for all things bodily – excrement, sex, etc.; things of common substance and their joking relations – think Rabelais’s dirty humour.

Property relations, not sacredness, was the rationale behind the church's enforcement of celibacy onto its priests. The eldest sons of priests were too often claiming church property as their inherited own, and the papacy cracked down on the loss of church property. If avoidance relations are so linked to property, as Graeber suggests, then it is little wonder that the ensuing culture of sex-secrecy – developed by so many priests struggling with celibacy, culminating in paedophilia and other abuses of power – has in turn led to the selling off of acquired properties to fund the thousands of law suites lodged by victims of their cause. It’s an interesting, sad and ironic several hundred-year cycle of avoidance, only checked due to recent demands of accountability on religious institutions by secular authority.

Every year in Daylesford there is a New Year’s Eve parade where various community groups and artists create themed floats or parade various skills, activities and crafts on foot. One year cartoonist, Michael Leunig, with some friends made a float using two inflatable sex dolls. It was called something like 'the garden of love'. The local authorities didn't share the humour and arrested them for public indecency, including the dolls. At the courthouse, while the trial was being heard, the male doll was brought into proceedings by a local cop who’d put a paper bag over his penis. A large group of locals, including kids, turned up to express their support for Leunig's float. I believe there was not a single local person against it. 

Last year, my own somewhat less contentious parade concept was in aid of my water activism; also using joking relations (based upon the behavioural relations between chance and cross-dressing). The purpose of this costume, after the joke for joke's sake, was to draw attention to a local thing of common substance – water, and its privatisation by Coca-Cola Amatil and Cadbury Schweppes for global profiteering. Meg handed out stickers that directed people to the justfreewater myspace page and over the next several days I watched my stats counter on the site grow measuredly. 


Photo: Peter O'Mara (as you can see he won't make Best Australian Photography, 2008, but he is included in this year's Best Australian Poems, UQP).

Zeph's mum, who was at the parade earlier on to drop Zeph off, made the joking remark, “no wonder we didn’t make it”, when she saw what I was wearing. Meg later jokingly said to me, “that’s why you're with me now”. Meg was dressed deliciously, as you’ll no doubt agree.

Photo: Peter O'Mara 

My ex-partner was raised in a Christian household. Her parents were missionaries, her dad become a scholar and translator, responsible for overseeing versions of the Bible into Chinese and other Asian languages. 

Sadly, his daughter and I now only have a relationship of avoidance based upon property rights, which regrettably over-rides a relation of common substance – our child. And it is tied up with the pressing issue of whether or not to sell the quarter acre, that constitutes the physical entity that partly feeds us and this blog: The Garden of Self Defence. 

Most people, most likely, relate with all three of the modes that Graeber and anthropologists before him have outlined: with avoidance, with jokes and with common substance. However, it remains to be seen whether the dominant culture, based on private property, waste and wealth generation – abstractions of avoidance in terms of the landbase that supports us – can ever close the broken cycle generated by capitalism's corollaries, and become a society more dominantly based on common substance again: children raised by whole communities; food not transported but grown within walking distance; natural resources not transported away from food and water bowls – in essence a permanent culture, based less on manners, restriction, hierarchy and capital growth, and more on an understanding of our place within a local ecology – where we consciously particpate in securing a sustainable and permanent future for those who come after us. A gift that has been provided by those who have come before.

Monday, October 13, 2008

Public necessity













Everything we buy is likely to be unsustainable 
and/or abusive in terms of its production and 
transportation. Water bottled in plastic is both. 
Read more here and here.